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Alchemy & The Empire Hotel featured in The Hobart Magazine: May Edition.

We're excited to share that two of our venues, Alchemy in Launceston and The Empire Hotel in Queenstown, have been featured in The Hobart Magazine's May edition! This month's issue shines a light on exciting ways to experience Tasmania's unique "Off Season", and we're right in the heart of the action.

The Hobart + Launceston magazine front cover for their May 2024 edition.
Pick up your free copy of The Hobart Magazine from various cafes, retail outlets and public places in Hobart.

The Hobart Magazine is distributed throughout Hobart and can also be read in full online via

Dance the Blues Away at Alchemy

As mentioned in the 'What's On This Off Season' calendar on page 27, Alchemy is celebrating The Off Season with a series of events - 360 X The Off Season! This monthly residency takes place one Friday per month, starting May 11th, and features an epic lineup of local DJs to keep you grooving all night long.

Soak in the sounds with friends while sipping on expertly crafted cocktails or enjoying a selection of local brews. Forget the worries of the world and lose yourself in the rhythm at this vibrant celebration of Tasmanian talent.

Mark your calendars for these upcoming dates:

  • Friday, May 11th

  • Friday, June 22nd

  • Friday, July 27th

  • Friday, August 31st

A description about Queenstown, located on the West Coast of Tasmania, and highlighting the offers for The Empire Hotel.
Queenstown & The Empire Hotel's Off Season offer (p.37).

Embark on a West Coast Adventure with The Empire Hotel

The Hobart Magazine also highlights The Empire Hotel's enticing Off Season package, perfect for those seeking an unforgettable getaway. This exclusive offer includes:

  • Two nights' accommodation in our comfortable ensuite rooms

  • 20% discount on your West Coast Wilderness Railway tickets

  • Complimentary bottle of Tasmanian wine (one per package) when you dine at The Empire Hotel

This package allows you to experience the breathtaking beauty of Tasmania's West Coast in style. Explore the rugged wilderness aboard the iconic West Coast Wilderness Railway, then unwind and enjoy a delicious meal paired with a local Tasmanian wine at The Empire Hotel.

A Hidden Gem Awaits

Don't forget to flip to the back page of The Hobart Magazine for a special treat! This captivating photo was taken in The Empire Hotel's charming dining room. It's a small glimpse into the warmth and ambiance that awaits you during your stay.

A funny image of two people singing in the dining room of The Empire Hotel, Queenstown.
The Off Season campaign featuring The Empire Hotel - 'Wrong Key, Right Place'.

We invite you to pick up a copy of The Hobart Magazine (physical or online) and discover what Norton Hospitality Group has to offer for a truly memorable Off Season experience.


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